Why did it take until Thursday March 13, 2008, for the nation to begin to learn about Barack Obama’s pastor, the Reverend Jeremiah Wright? The man whose Trinity United Church of Christ Obama has attended and generously funded for seventeen years? Whom he had publicly and repeatedly cited as his mentor and had named as a campaign advisor? Whom he chose to perform his wedding and baptize his two daughters?

Because, until then, we were in the midst of Phase I—preventative medicine—of the media’s version of campaign health care for the Senator’s Presidential bid. Call it the Plan to Protect Obama (PPO).